Anheuser-Busch announced today the launch of their newest energy drink, "180 Blue".
Flavored with the Acai berry (pronouned ah-sigh-ee), the company is targeting energy drinkers "open to discovery" as their press release describes. AB says they're the first major beverage maker to offer an energy drink based on this berry.
The Acai berry itself is a small, dark, purple fruit from the palmberry tree. It usually grows in the Amazon jungle in Brazil, is rich in B vitamins, minerals (particularly iron), fiber, proteins, omega-3 fatty acids and anthocyanin.
Andy Goeler, vice president of Import, Craft and Alliance with Anheuser-Busch says...
"With 180 Blue we didn't set out to create just another energy drink. We set out to give energy drinkers something unique, something unexpected and something they've never had before. We've taken today's energy drink a step further with 180 Blue by creating something that has the best of both worlds -- a great-tasting energy drink with a boost."
I guess AB can finally rest on its laurels that they now have THE ONLY energy drink that tastes good.
Like many other energy drinks, 180 Blue relies on a familiar combination of guarana and B vitamins to provide its energy kick.
180 Blue is the third product in the 180 family. Other varieties include Orange Citrus Blast (introduced in 2001) and 180 Energy X-3 Lemon-Lime Citrus Blast (introduced in 2004). It will be available at convenience and grocery stores in addition to bars and clubs nationwide and is available in 8-ounce and 16-ounce cans.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Açaí, a dark purple berry indigenous to the Amazon rainforest, is a nutritious and powerful fruit, valued for its rich nutrients. With a high ORAC (oxygen-radical absorbance capacity) value – twice that of blueberries – Açaí could be considered the berry
Acai also contains an almost perfect complex of amino acids and vital trace minerals, elements that are essential to proper muscle contraction and regeneration. Plus, acai has a synergy of omega 6 and 9 fatty acids: the healthy, monounsaturated type of fa
Pure Acai, this super anitoxidant smoothie pack has less than 6 carbs and 0g sugar per serving. Sambazon Fruits come in 4 ounce (100 grams) packs of frozen fruit pulp perfect for making juices and smoothies. They are shipped in special insulated boxes wit
From the rain forests of the Amazon in Brazil, locals love it’s taste and how it energizes their mind, body and spirit. Acai contains amino acids needed for energy in the body, anthocyanins & essential Omegas - the good fatty acids. These healthy fatty ac